Our Services

Whether your brand is a snack food, fine spirit, or SaaS solution, it lives or dies by the experience it promises, and how well it delivers on that promise. Consumer (or shopper or user) needs and values shift over time, and differ from one target audience to another, so you need to stay in touch with them through a regular program of insights gathering and incorporation to keep the brand relevant. DataBards is dedicated to providing brands with deep, fresh insights and support for the innovation and brand evolution they inspire.

Qualitative Research & Insights

Provide a unique opportunity to engage with consumers through close personal interactions, capturing new insights about their bond with the brand. It is useful in situations where "we don't know what we don't know" to explore user needs and their impact on the brand.

DataBards uses innovative recruiting and engagement approaches to coax fresh ideas in focus groups, in-depth interviews, shopalongs, UX sessions, and customized interpersonal interactions.

Brand Strategy & Identity

Involves defining what a brand stands for, its unique values, and how it is visually recognized in the market. These elements ensure consistency across every customer touchpoint, helping the brand stand out and build lasting connections. This is the brand's story. The work is vital because it shapes customer perception, builds trust and loyalty and provides clear guidelines for engaging communications.

The DataBards team has over 50 years of experience working with clients to craft compelling brand stories by engaging cross-functional teams in proven processes that result in a deep understanding of and commitment to the brand's essence and story.

Customer Journeys

A strategic tool that bridges the gap between marketing and product development. Informed by research, it puts marketers squarely in the shoes of the user or buyer, ensuring that the brand is aligned with their needs and expectations, and resulting in stronger engagement, loyalty, and business outcomes.

DataBards consultants are experts in using new and existing client research to map enlightening customer journeys in highly engaging client workshop settings.

Quantitative Research & Insights

Ideal when we have specific questions for users about the brand. Posing the same questions to hundreds of consumers provides marketers with rich data that can be analyzed to provide specific direction with confidence. It is often used to test ideas generated through qualitative research (new products, line extensions, brand repositioning).

DataBards uses innovative questionnaire design and specialized data collection and analysis to address the specific questions facing the brand.

Brand Innovation

Creatively evolving a brand's identity, products or customer experience is essential because it helps the brand adapt to shifting consumer preferences and capture new growth opportunities. It builds loyalty and increases market share by making the brand meaningful, distinct, and future-focused. Ultimately, innovative brands grow faster and sustain long-term success in competitive landscapes.

The DataBards team uses routine-disrupting brainstorming events, real-time creative concepting tactics, and brand-stretching exercises to challenge teams to think in new ways about how their businesses can connect with consumers, shoppers, and users.

UX Research & Insights

Often associated exclusively with website and software testing, this type of research involves studying and analyzing how users interact with any product, service, or system to understand their needs, behaviors, motivations, and pain points. It aims to ensure that the design and functionality of a product or service deliver a seamless, satisfying, and valuable experience for the user.

DataBards consultants use both qualitative and quantitative approaches to UX testing, tailored to the needs of each client and product.